Dorina Arapi's lecture on tradtional dresses and globalization on February 20
Dr. Dorin a Arapi's (POLIS University, Albania) guest lecture "Tradition in the age of globalization: Patterns of belonging, craving for individuality, and emotions in-between" on Wednesday Febr 20 at 14:15. The lecture venue: Ülikooli 16-214, Institute of Cultural Research.
A day earlier, on the evening of Febr 19 she gives the lecture "The traditional dress as a form of communication" in the Estonian National Museum. More information on the ENM's homepage.
The abstract of the lecture "Tradition in the age of globalization":
In the pre-industrial societies, the traditional dress was always a link between the bearer and the community. As such, the traditional garment was maintained through the practices that a community used to control it, monitored it, and through a network of collaborations between community, and authorities. The traditional patterns were maintained by the mental maps that people have created, determining what is familiar to the community: a sort of a boundary to the unfamiliar. So, the traditional dress included elements of meanings and emotions that a community configured conception about loyalty and belonging to their heritage.
Nowadays, as in the age of globalization, the production of the traditional elements depends on small enterprises, traditional dresses are designed as unique and according to the request of the market: uniqueness serves to differentiate the product through its design from the other enterprises, while preserving elements of tradition keeps the bearer related to the heritage of the community and not be excluded. These kinds of little arrangements lead for individuality. These tactics are undertaken by the users and small enterprises to find a place between tradition and with the commons of the contemporary world. The traditional dress is continuously modified, and adapted to cope with changes, bringing up to a process of resemantization of the traditional patterns. The process of resemantization leads to mixed emotions to the user, articulating patterns of belonging. The resemantized traditional patterns are perceived as a non-traditional heritage for some subjects and for others as part of the traditional pattern. To this point, craving for individuality in a globalized world leads to the highest resemantization of the product, changing patterns of belonging in traditional settings.
The traditional patterns of the traditional dress are continuously modified, and adapted to cope with changes, bringing up to a resemantization of the product. The resemantization leads to mixed emotions to the user, articulating patterns of belonging. The resemantized traditional patterns are perceived as a non-traditional heritage for some subjects and for others as part of the traditional pattern and find them attractive and acceptable. Craving for individuality in a globalized world leads to the highest resemantization of the product, changing patterns of belonging in traditional settings. Users/consumers exhibit a difficulty in naming traditional dress, in confrontation picture naming task.The focus of this study is the traditional dress in the Prizren and Gjakova tradition. I have used ethnographic methods, as participant observation, fieldwork on site, semi-structured interviews and survey online through the social media.
Everyone is welcome!
More information: Kirsti Jõesalu, Researcher of Ethnology, kirsti.joesalu [ät] ut.ee (subject: Arapi%20loeng)
Dr. Dorina Arapi's visit is supported by the Erasmus+.